Formary
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Client check-ins, on schedule

Know which client is quietly unhappy.

Formary asks your retainer clients how the month went — every month, without anyone remembering to — and tells you who needs a call before they tell you they’re leaving.

Rough monthGreat month
Scale from 1 to 5

Try it — this is the control your clients click.

How it runs

Set it up once. It runs every period.

  1. 01

    Build the form once

    Scales, choices, open text. Publish it and the questions stay the same period after period, so the answers stay comparable.

  2. 02

    It sends itself

    A schedule fires in each client's own timezone at the hour you choose. Every client gets their own single-use link.

  3. 03

    Non-responders get chased

    A nudge mid-window, a last call before the deadline — then the links stop working. Nobody on your team chases a survey.

  4. 04

    You're told who needs attention

    A low score emails the team the same day. The rest collects quietly until you look.

What it watches

The answers pile up. Formary reads them.

Portfolio

Who's trending down, who's gone quiet

Every client on one screen, scored against their own history. A falling number and a run of silences are both flagged — the second one is the one people miss.

Alerts

A bad answer doesn't wait for a meeting

Scores in the bottom of the scale, or a sharp drop from last period, email the whole team the day they land — with what it fell from.

Summaries

The open text actually gets read

Free-text answers are summarised into themes with honest counts — what recurred, how many raised it, and the overall tone.